GOD OF CARNAGE | Sponsorship Package

GOD OF CARNAGE  ·  IN FARSI  ·  OCT 3 & 4, 2026  ·  VERTIGO THEATRE

Put your brand in the room where civility falls apart.

Roommate Art presents GOD OF CARNAGE by Yasmina Reza — the Tony and Olivier Award-winning dark comedy in which two couples meet to settle a playground scuffle between their sons, and unravel into something far funnier and far more savage. Performed in Farsi across three showtimes on October 3 & 4, 2026, staged at Vertigo Theatre at the base of the Calgary Tower — one of the city's most recognized and best-appointed performance venues.

For a sponsor, this is a rare combination: a full weekend of Calgary's Persian-speaking community gathered in a downtown landmark theatre, in a setting where they are relaxed, engaged, and paying attention — an audience that ordinary advertising almost never reaches this directly.

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The Production

A modern classic, staged intimately — where the audience sits close enough to catch every flinch.

The Play

GOD OF CARNAGE — Yasmina Reza's razor-edged comedy of manners. Eleven-year-old boys fight in a park. Their parents meet like diplomats over coffee and clafoutis. Within ninety minutes the coffee is gone, the diplomacy is gone, and four immaculately reasonable adults are behaving worse than their children.

Winner of the Tony Award for Best Play and the Olivier Award for Best New Comedy, performed worldwide and adapted for film by Roman Polanski. Roommate Art's production is performed in Farsi for Calgary's Persian-speaking audience.

Dates & Showtimes

  • Sat, Oct 3Two evening performances
  • Sun, Oct 4One evening performance
  • Curtainapprox. 6:00 & 8:00 PM

Exact curtain times are being finalized with the venue and will be confirmed on the ticketing page. Three showtimes over one weekend means three separate audiences — and three activation windows for your brand.

Why This Audience Matters

  • Calgary's Iranian community, in one room. Performed in Farsi — the audience is exactly the market most Persian-owned businesses here are trying to reach.
  • Adults, couples and parents. Families, professionals and homeowners: the decision-makers for real estate, immigration, insurance, dental, legal and financial services.
  • Word of mouth that actually travels. In a close, high-trust community, being seen supporting Persian-language arts is worth more than an ad impression.
  • Themes everyone recognizes. Children, marriage, pride and appearances — the comedy lands hard with an Iranian-Canadian audience.

The Venue: Vertigo Theatre

Your logo doesn't just appear at an event. It appears at one of Calgary's best addresses.

At the base of the Calgary Tower

Vertigo Theatre sits directly beneath the Calgary Tower at 115 – 9 Avenue SE — the most photographed corner of the city, in the heart of the downtown core, minutes from the 7th Avenue CTrain corridor, the Palliser, Arts Commons and Stephen Avenue.

It is a purpose-built professional theatre with a proper lobby, licensed bar, and the production standards that come with a permanent home venue — not a rented hall. Audiences arrive early, drink, mingle, and linger. That lobby dwell time is where sponsor activations actually work.

  • Landmark address — the Calgary Tower is a destination for locals and visitors alike, with year-round downtown foot traffic.
  • Professional presentation — full lighting, sound, and front-of-house, so brand assets are displayed to a high standard.
  • Real lobby & licensed bar — a pre-show and intermission window for sampling, kiosks, and face-to-face contact.
  • Accessible & central — transit-adjacent with abundant downtown parking, which broadens who can attend.
  • A statement of quality — staging a Farsi-language production at a venue of this calibre signals seriousness, and that credibility extends to every brand on the bill.

Strategic Value for Sponsors

We build data-driven sponsorship packages designed to maximize your brand's return —
not simple logo placement.

Premium Brand Visibility

Placement across our digital footprint, printed programmes, venue-day signage, the ticketing page, media campaigns, and live curtain-speech recognition at all three performances.

Direct Access to the Iranian Community

A Farsi-speaking audience of adults, couples and families, reached three times over one weekend in a downtown landmark venue — plus 10K+ social followers and 800+ email subscribers in the same community.

Community Standing

Support Persian-language arts in Calgary. Backing an award-winning work at a landmark venue is the kind of contribution the community notices, remembers, and repays with loyalty.

Measurable ROI

Full post-campaign reporting covering audience reach, engagement metrics, and documented proof of every deliverable we promised you.

Exclusive Activation Opportunities

Vertigo's lobby, bar and pre-show window turn passive logo exposure into real face-to-face contact.

Co-Branded Digital Content

  • Dedicated sponsor spotlight posts across Instagram, Facebook and Telegram — in Farsi, to a Farsi-speaking following
  • Cast, rehearsal and behind-the-scenes content carrying your brand
  • Co-branded ticket-release and countdown announcements
  • Inclusion in paid digital campaigns targeting Calgary theatregoers

On-Site Activation at Vertigo

  • Lobby display, kiosk or promotional stand for all three performances
  • High-traffic banner placement in the pre-show and bar area
  • Product sampling, giveaways or seat-drop inserts
  • Full-page or feature ad in the printed show programme

VIP Client & Staff Cultivation

  • Premium reserved seating for clients, partners and staff
  • Opening-night reception access with cast and creative team
  • Post-show meet-and-greet and photo opportunities
  • Group and team-night blocks at preferred rates

Tiered Investment Opportunities

Scalable packages built around a three-performance run at a landmark downtown venue. Every tier is fulfilled across all three showtimes — not a single night.

Bronze Sponsor

$300

  • Logo on official sponsor posters and venue-day signage
  • Cross-platform social media recognition (IG, FB, Telegram)
  • Logo placement in the printed show programme
  • Logo on the Roommate Art production page
  • 1 complimentary ticket to the performance of your choice

Select Bronze

Highest ROI

Silver Sponsor

$450

  • All Bronze deliverables included
  • Enlarged logo on posters, programme and ticketing page
  • Dedicated sponsor stand or banner in the Vertigo lobby for all 3 shows
  • Business card or promotional insert distribution to attendees
  • Verbal thank-you in the pre-show curtain speech
  • 2 complimentary tickets, premium seating

Select Silver

Gold Sponsor

$600

  • All Silver deliverables included
  • Full-page ad in the printed show programme
  • Dedicated spotlight feature in our audience email newsletter
  • Named inclusion in paid FB/IG advertising campaigns
  • Branded seat-drop or gift item for every attendee
  • Post-show reception access with cast and creative team
  • 4 complimentary tickets, best available seating

Select Gold

One Available

Title Partner

Custom

  • All Gold deliverables included
  • "GOD OF CARNAGE, presented by [Your Brand]" on all creative
  • Exclusive category rights — no competing brand in the package
  • Logo lockup on posters, programme cover, tickets and web
  • Premier lobby activation position for all 3 showtimes
  • Named in all press and community media outreach
  • Curated backstage access and VIP ticket allocation
  • Built to your budget — talk to us

Select Title Partner

Custom & in-kind partnerships welcome. Restaurants, grocers, print shops, media outlets, realtors, immigration and professional services — we regularly structure trade-based packages valued at the equivalent cash tier. Tell us what you can offer, and we'll build the package around it.

Post-Event Analytics & Performance

We believe in radical transparency, providing hard data to validate your sponsorship investment.

Brand Visibility Metrics

Detailed breakdowns of social impressions, digital reach, newsletter opens and paid campaign performance across the full promotional run.

Audience Demographics

Attendance by performance across all three showtimes, subscriber growth, and activation engagement and conversion rates.

Verifiable Proof of Execution

A visual dossier of high-resolution production and lobby photography, analytics screenshots, and proof of every fulfilled deliverable.

Let's Build a Meaningful Partnership

We can tailor sponsor benefits to match your marketing goals, audience strategy,
and community engagement priorities.

GOD OF CARNAGE — performed in Farsi
October 3 & 4, 2026 — three performances
Vertigo Theatre, 115 – 9 Avenue SE, Calgary
Presented by Roommate Art

Confirmation deadlines: print deliverables close two weeks before opening to guarantee poster and programme placement.







© 2026 Roommate Art — GOD OF CARNAGE. All rights reserved.